Our Mission

Mission Statement:

The Mission of the West Long Branch Police Department is to work in partnership with our fellow citizens to enhance the quality of life in our Borough; to be open and sensitive to the public’s needs regardless of race, religion, ethnicity, gender or sexual orientation; to dedicate ourselves continually to reassess our methods and technology to proactively reduce criminal activity, and to treat all people with the highest degree of respect and dignity.

Responsibilities:

The responsibilities of this Department are:

  • Conservation of public harmony and order;
  • Deterrence, detection and solving of crimes;
  • Enforcement of state laws and city ordinances;
  • Provide non-law enforcement services to the public;
  • Protection of the Constitutional guarantees of all persons;
  • Facilitate safe movement of people and vehicular traffic;
  • Render other emergency services as needed.

C.A.R.E.

C.A.R.E. is an intelligent partnership among law enforcement, the citizenry, and the business community.

  • "Courtesy":  Courteous interaction with the public and fair, impartial and equitable treatment of all people.
  • "Accountability":  Responsibility at all levels of the organization, starting at the top and transmitting to all aspects of the department.  We are all responsible for our actions.
  • "Respect":  Respect for the law, including Constitutional Laws, State Laws, and Local Laws.  Respect of the public, respect of the organization and respect for one's self.
  • "Excellence":  Enhancing Police service and providing a level of excellence exceeding our customers’ expectations.